Objective and Context
The target audience is primarily 25 to 34 year olds who want to buy and sell vintage clothing online.
With this is mind, Vintage Lifestyle provides an interface for users to quickly navigate to what they are looking for, whether the Shop to buy or Upload feature to sell.
All through a minimal Home screen, and key functions in the bottom navigation bar, where it is easily accessible to a user on mobile device.
Project Brief Design Requirements
● Appropriate use of mobile design patterns
● Content aligned with a well-defined grid system
● Appropriate and consistent spacing of elements
● Clear, effective visual hierarchy
● Consistent use of known UI elements
● Icons clearly communicate the actions they represent and have a consistent style
● Clearly defined typographic hierarchy
● Appropriate color palette used in the UI
● All placeholder copy replaced with real copy
Key functionalities:
● Create a profile
● Upload items to sell
● Leave reviews for other sellers
MVP: Jobs to be done and features
When I want to shop for an item, I want to see and read Seller Reviews to know if I can trust the seller with my purchase. Features: seller reviews, leave seller review
When I want to sell an item, I want to be able to quickly find the Upload feature. Feature: upload
When I shop, I want the app to remember my information for a faster shopping experience. Feature: sign up, log in