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Aurora Elixirs
(Imagery Below)
"We loved working with Cheyanne for creative, well executed social media content for our brand feed. Her images are gifts that continue to give: multi-dimensional, professional, but still personal and super engaging. It was a pleasure to have a partner in content creation who brings inspired vision and creative chops to the relationship."
- Victoria Pustynsky | Founder & CEO
After seeing my photo work mixing food and lifestyle content, Aurora Elixirs reached out to me to join an ongoing influencer partnership on their summer campaign for their Hops and Hemp lines of sparkling beverages.
During the three month campaign, I was responsible for creating monthly content to post on my social media @cheyp: two Instagram Story posts and two Instagram Feed posts per month.
Each month I conceptualized and produced a campaign, while staying in close communication with the Aurora team to confirm my concepts were approved before production and post.
May (Brand Concept: Food Pairing)
For May’s moodboard, I sent over some of my campaign inspiration for Aurora’s Sparkling Hops in Yuzu Orange Blossom. I sent five food pairing options for the beverage, along with a few directions I could take the lifestyle shoot by providing imagery from my previous campaigns. My focus on the food pairing was not just flavor profiles, but colors and styling: I wanted the colors in the food to draw the eye to the orange in the bottle’s branding.
To ensure the Instagram Feed posts would receive engagement through Saves and Shares, I posted the recipe in the Instagram Feed post rather than the Instagram Story post.
WHIPPED RICOTTA ORANGE SYRUP TOAST
Boil .5 cup water, .75 cup sugar, and the zest and juice of one mandarin orange. Remove from heat and strain. Refrigerate to chill before use. Whip ricotta in a food processor or nutri bullet for one minute. Spread ricotta onto a thick slick of toasted artisan bread: use the back of a spoon to create dips. Drizzle the orange syrup into the dips of the ricotta and around the edge of the plate. Garnish with orange slices and mint.
June (Brand Concept: Mocktail Recipe)
For June I pitched the idea of collaborating with @laura_elizabeth and @hey.candace - two other influencers working on Aurora’s summer campaign - to enhance the campaign with higher engagement.
While all influencers were given different concepts for the campaign, I focused on recipe developing with Aurora’s Hemp Sparkling Beverage, which I provided for our joint shoot.
LAVENDER FIZZ
Add to a cocktail shaker: 1 oz lemon juice, .75 oz orange juice, .75 oz lavender simple syrup, 1 egg white. Dry shake for 30 seconds then shake with ice 30 seconds. Strain into a glass, and top with @aurora Lavender Orange Sparkling Hemp Beverage. Garnish with lavender, and share with friends over a picnic.
July (Brand Concept: Food Pairing and Occasion)
In July, I was given creative direction from the Aurora team for the last month’s campaign to focus on a specific occasion for the Hops Sparkling Beverage line: golden hour. I conceptualized a food pairing and picnic at golden hour as the occasion. I sourced and styled talent, and I produced imagery to include myself as well.