Project Introduction
Project Brief Objectives
Identify core brand values for a meditation app.
Design 3-5 high-fidelity app screens (including color schemes and typography inspired by brand values).
Develop storyboards for user interface animations.
Apply animation to the high-fidelity app screens based on the storyboards.
Prepare files for stakeholder presentation and handoff.
Project Brief Target Audience
The target users for the meditation app are young people who're having issues with stress and want to find smart solutions to use at home and/or at work. They are from 25 to 40 years old and avid smartphone users.
Roles for this Project
Brand Development
UI Design
UI Animation
Retrospective
What Went Well: The final design is how I had initially envisioned the design to look, and effectively conveys the brand’s calming and soft values in color palette and animation. It also features all requirements as listed in the Project Brief.
What Can Be Improved: I want to become more familiar with Adobe After Effects and it’s features, so I plan to focus on some visual courses in the future, such as LinkedIn Learning, and some specific YouTube channels recommended to me from my mentor.